Amazon Ads Content Hub for Prime Day

As the Senior Content Marketer for tentpoles at Amazon Ads, I lead a cross-functional team of marketers across the organization to develop cohesive messaging and campaigns for high-traffic shopping moments such as Prime Day, Black Friday/Cyber Monday, and others.

This page is the central piece for the first GTM campaign I lead and was the first direct-to-advertiser marketing ever done for Prime Day by Amazon Ads. My primary contribution to the page was the top sizzle video, a project completed by an agency from the creative brief, script, and messaging guidelines I provided. To drive traffic and awareness for the page, I lead cross-functional teams including email, social, and paid media.

You can view the page by clicking here.