As the Senior Content Marketer for tentpoles at Amazon Ads, I lead a cross-functional team of marketers across the entire organization to develop cohesive messaging and campaigns for high-traffic shopping moments such as Prime Day, Black Friday/Cyber Monday and others.

This page is the central piece for the first GTM campaign I lead and was the first direct-to-advertiser marketing ever done for Prime Day by Amazon Ads. My primary contribution to the page was the top sizzle video, a project completed by an agency from the creative brief, script and messages I provided. To drive traffic and awareness for the page, I lead cross-functional teams including email, social and paid media.

You can view the page by clicking here.

Case study for a SaaS legal tech company, owned by a global financial compliance company. I created this by interviewing the client with sales and then finalizing the paper with the client’s input. To read the full report, please click here.

White paper I helped re-write in collaboration with internal thought leaders from eBrevia, an AI-powered SaaS solution in the legal tech industry and a subsidiary of DFIN, a leading global financial compliance company. Click here for the full paper.

Client newsletter I created in collaboration with our designer for a SaaS legal tech start-up offering an AI-powered contract analytics solution.

For the full newsletter, click here.

Press release I wrote for software integration with eBrevia, a Donnelley Financial Solutions (NYSE: DFIN) company and industry-leading provider of AI-contract analytics software, and Box, a leading cloud content management platform. Read the full release here.

Slides I wrote for the webinar posted here with the same name. I researched and crafted the content from scratch, while my colleague did the product focused slides at the end. I used a template, chose the pictures and a designer did the finishing touches.

Product sheet for enterprise cyber security services. This bottom of the funnel content was used by sales to speak with and send to potential customers. I collaborated with the product team, product marketing and graphic design to finalize the piece.

The slides for the webinar posted here with the same name. I used a template from the SaaS learning platform but wrote the content and selected the images. This was repurposed from a white paper with some of my own research added.

A customer success one-pager I created for sales enablement content. I wrote the piece with details from a blog article about why the client chose the SaaS recruiting platform. I used a template from Canva to create the draft.

A newsletter I wrote and researched with a fun and engaging style for a B2B SaaS corporate learning platform. The target audience was L&D and HR professionals and the goal was to explore ways to increase engagement and blog subscriptions.