Blog: It not just data, it’s your customer’s story.

When Artificial Intelligence first came along, it held many promises to improve marketing. Unfortunately, at first, it created some chaos with a sea of data and an increasingly complicated tech stack for marketers to manage. 

AI-powered marketing tools today, however, can achieve what is really the big goal for most marketers: knowing what customers want, when they want it and how. Understanding these behaviors and being able to jump from the web to in-store, without getting lost, is the kind of deep understanding that Artificial Intelligence can provide. It’s the difference between being that friend who knows when you need something, versus that friend who is either too demanding or not there when you need them. You know which friends you value the most.

With the kind of knowledge that typically only our best friends have, Artificial Intelligence isn’t intrusive, instead it allows you to deeply personalize all your interactions with your customers. The insights predict behaviors and make it possible for you to be right there when your customers would be most delighted to hear from you. And isn’t that what we want from all our relationships?

And like all great relationships, they need to be nurtured. The data from a suite of tools like Watson Marketing will alert you when things are off and your customer is losing touch. This also gives you the ability to step in and take measures to repair and save the relationship before it’s too late.

Knowing your customers on this personal level means you can step back when they don’t need you and step in when they do. Creating deeper relationships becomes easier and helps you provide a pressure-free, enjoyable customer experience with every touch point. The results will be in the metrics — higher conversion rates and the kind of loyal customers most marketers dream of.

Imagine having one suite of products, built by the world’s top data scientists, who understand your needs as a marketer. This is the new era of marketing technology. Watson Marketing connects all the dots to form a clear picture of your customer journey, instead of overwhelming you with data from many sources. And now that you don’t need a degree in technology to manage your campaigns, you can get back to doing what you do best: creatively building customer relationships and loyalty.